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Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time

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Launch a business and ignite a movement with a powerhouse blog! Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business. "If your dream is to launch a business or publish a book, then read Launch a business and ignite a movement with a powerhouse blog! Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business. "If your dream is to launch a business or publish a book, then read Born to Blog! You'll realize the blogger way is your fastest path to success." -- MICHAEL STELZNER, founder of Social Media Examiner and author of Launch "Born to Blog makes blogging accessible and fun for anyone. Read it, use it, and watch your business grow." -- JAY BAER, founder of Convince and Convert and coauthor of The Now Revolution "Read this book, then go blog like you were born to do so." -- JASON FALLS, founder of Social Media Explorer and coauthor of No Bullshit Social Media and The Rebel's Guide to Email Marketing "Blogging beginners and seasoned pros alike will find valuable advice they can put to use immediately." -- LEO WIDRICH, cofounder, Buffer


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Launch a business and ignite a movement with a powerhouse blog! Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business. "If your dream is to launch a business or publish a book, then read Launch a business and ignite a movement with a powerhouse blog! Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business. "If your dream is to launch a business or publish a book, then read Born to Blog! You'll realize the blogger way is your fastest path to success." -- MICHAEL STELZNER, founder of Social Media Examiner and author of Launch "Born to Blog makes blogging accessible and fun for anyone. Read it, use it, and watch your business grow." -- JAY BAER, founder of Convince and Convert and coauthor of The Now Revolution "Read this book, then go blog like you were born to do so." -- JASON FALLS, founder of Social Media Explorer and coauthor of No Bullshit Social Media and The Rebel's Guide to Email Marketing "Blogging beginners and seasoned pros alike will find valuable advice they can put to use immediately." -- LEO WIDRICH, cofounder, Buffer

30 review for Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time

  1. 5 out of 5

    Daniel (Attack of the Books!) Burton

    If you're a novice, beginner, starting a blog in a new market, this might be the book for you. As it is, though, I've been blogging for half a decade. Much of the advice in Born to Blog feels like rehashed advice, stuff I already know. That said, if someone asks me how to start, I'll hand them this book, recommend they read it, and then suggest we get together to discuss how to apply it to their situation. There's no way to beat experience, but this can help provide a lay of the land for getting If you're a novice, beginner, starting a blog in a new market, this might be the book for you. As it is, though, I've been blogging for half a decade. Much of the advice in Born to Blog feels like rehashed advice, stuff I already know. That said, if someone asks me how to start, I'll hand them this book, recommend they read it, and then suggest we get together to discuss how to apply it to their situation. There's no way to beat experience, but this can help provide a lay of the land for getting started.

  2. 5 out of 5

    Rose

    "Born to Blog" is a straightforward, concise guide to starting and maintaining a blog that's geared more towards the beginner than the intermediate/advanced user (though it's still helpful to keep their tips in mind for the latter). It has tips on how blogging can be useful for one's business as well as illustrates examples of how businesses and personal blogs have gained readers over writing about subjects they were passionate about. It also covers the basic pros and cons of what services to "Born to Blog" is a straightforward, concise guide to starting and maintaining a blog that's geared more towards the beginner than the intermediate/advanced user (though it's still helpful to keep their tips in mind for the latter). It has tips on how blogging can be useful for one's business as well as illustrates examples of how businesses and personal blogs have gained readers over writing about subjects they were passionate about. It also covers the basic pros and cons of what services to use for blogging and how to engage and maintain readerships with blogging over time. I did like the organization and format for this book - it was easy to understand and gain perspective from the contributors and their tips to keep plugging away at the measure. I did disagree with one assertion saying that bloggers aren't "writers." Considering a large part of what you do as a blogger is write, you HAVE to be able to love writing and keep yourself on your toes with generating content and things you're passionate enough to write about in your blog. I would agree on the level of that you don't have to be the *best* writer to jump into blogging, you'll get better at the measure the more you do it and the more you try different things. I picked this book up to see if there were things I could do to help my blogging habits (I maintain a blog with variant content, mostly about books, but also blogging about various media, health/wellness, and writing.) It was definitely an interesting resource to peruse and I thought it was quite helpful. I think people who are just starting with the measure will likely get more out of this. Overall score: 3/5 Note: I received this as an ARC from NetGalley, from the publisher McGraw-Hill.

  3. 5 out of 5

    Wendi Lau

    These authors share their extensive blogging experience in an accessible, relatable manner. My favorite parts were the quotes: "Passion is the 'secret sauce' for powerful blogging." "Influence has been democratized. We are all born to blog." [everyone has a story to tell] "You may never really know when your words are making an impact." "Tenacity, commitment, patience, and the courage to keep going make the difference in blogging success" This is my favorite quote because everybody can dig up these These authors share their extensive blogging experience in an accessible, relatable manner. My favorite parts were the quotes: "Passion is the 'secret sauce' for powerful blogging." "Influence has been democratized. We are all born to blog." [everyone has a story to tell] "You may never really know when your words are making an impact." "Tenacity, commitment, patience, and the courage to keep going make the difference in blogging success" This is my favorite quote because everybody can dig up these qualities from within. It doesn't say beauty, money, popularity, or talent." "Now what are you waiting for? Write." Best last words in a blogging book!

  4. 5 out of 5

    Naomi

    My opinion: As an MBA level marketing/business development executive for over a decade, I have been aware of the importance of blogging in an organization's Marketing/PR toolbox. The days of simply throwing up a website, maybe a couple of ads on television or in the print world or developing some brochures are gone. Consumers are getting much more savvy and demanding more from the companies they buy from. Because of this, I have chosen to write this review from the perspective of the business My opinion: As an MBA level marketing/business development executive for over a decade, I have been aware of the importance of blogging in an organization's Marketing/PR toolbox. The days of simply throwing up a website, maybe a couple of ads on television or in the print world or developing some brochures are gone. Consumers are getting much more savvy and demanding more from the companies they buy from. Because of this, I have chosen to write this review from the perspective of the business world. Blogs are becoming more and more common. I am seeing them pop up everywhere from Fortune 500 companies to health (hospital) systems to mom and pop businesses. In a world where business is getting more and more competitive, companies must be looking for new ways to draw consumers to their organizations. Blogs are a perfect tool for doing so without the formality or cost of a website, print/television advertisement or printed brochures. I like to call blogs "fireside" chats. Through education, organization happenings and/or success stories business a chance to get human with their customer base. Furthermore, blogging offers the business one more chance to be visible to consumers. The authors beautifully lay out the tools, tips and tidbits for doing this. I must say that I truly enjoyed the conciseness that the authors had written with. The book was laid out in very simple terms and got to the point very quickly. My favorite part of the book? The take actions, of course! The authors put verbs in their words to make the blogger successful in their endeavors. As businesses look to this, that conciseness in how to get it done becomes very important. Now, did I agree with everything in the book. No, I didn't. I do think there is a difference in objectives between personal blogging, blogging for business and what the audiences expect. I feel that the audiences the bloggers are trying to connect with need to be as respected as the blog itself. I felt the authors tried to combine the two worlds. Enough to tell you not to buy the book? Nah, I think a prudent business person will be able to take what they need and leave the rest. I must admit that I feel that these books could and should have been separated into two different books. Why I personally choose to blog is totally different than why as a business owner I blog. The needs, expectations and expected outcomes are totally different. One other point that I felt was either totally missed or glossed over is identifying best practices in blogs that are being produced in the area of business or interest and looking at what makes these blogs successful. One must not take lightly that, although blogging is an important tool, it is a timely and creative tool that can't be taken on by the faint of heart. Blogs that are dry, boring and lack that human touch can be just as detrimental to a business as those that don't blog at all!

  5. 5 out of 5

    Rebecca Reid

    I have been blogging on Rebecca Reads for more than four years now, but I still feel like a newbie when it comes to my new blog, Line Upon Line, which focuses on my homeschooling and education journey and promotes products, both free and paid, in the blogosphere. I found Born to Blog by Mark Schaefer and Stanford Smith (McGraw Hill Professional, 2013) to be helpful in recognizing that a blog cannot do everything. Rather, blog writers must find their style within their niche category. By using I have been blogging on Rebecca Reads for more than four years now, but I still feel like a newbie when it comes to my new blog, Line Upon Line, which focuses on my homeschooling and education journey and promotes products, both free and paid, in the blogosphere. I found Born to Blog by Mark Schaefer and Stanford Smith (McGraw Hill Professional, 2013) to be helpful in recognizing that a blog cannot do everything. Rather, blog writers must find their style within their niche category. By using their own strengths, they can write stellar and interesting blogs. Most of the information in Born to Blog is self-evident, and yet I found myself actually taking notes as I read of things that I want to improve about my new blog. First, I must find my purpose. As I read the book, I found myself rethinking what I wanted that blog to be. My problem with it at the moment was I have not focused. Was it to be a compilation of resources? Or a educational site for how to information? I feel I have a better idea what I want my main focus to be, and I look forward to better developing ideas, writing regularly. As you approach blogging you must determine what your strengths are. When I look at Rebecca Reads and consider where I’ve been in the past and where I want to go, I’ve decided I really like the book reflection posts the best of all: I love revisiting what I’ve read in the past by rereading the posts on here. Although I’ve tried other types of posts, those are the ones I like the most, and that’s where I’ll keep writing. My purpose on Rebecca Reads has shifted too. Since I am transitioning to the role of homeschooling parent as well as a part-time job by creating educational products for teachers, I do not have as much time to devote to reading other books blogs. But that’s okay, because I’ve determined my purpose is different from what it was four five years ago, when I really needed that community as a new stay-at-home mom half-way across the world in Australia, far from family and friends. Now I’ve got my hands full. And working on a new, profitable blog is quite fun. If you are interested in homeschooling and educational resources, come check it out! Note: I received a digital review copy from the publisher for review consideration.

  6. 4 out of 5

    Rich Grimshaw

    Simple, direct, and persuasive. This may just be the book that finally kicks my butt into a serious commitment to write -- a commitment that I've been scared to make for many years. Mark and Stanford make a strong case for putting yourself (or your company) out there, and I found reassurance that *everyone* finds it lonely and scary. They do it anyhow. They give solid guidance on the big picture of how to proceed, but the complete novice will need additional help on some of the finer technical Simple, direct, and persuasive. This may just be the book that finally kicks my butt into a serious commitment to write -- a commitment that I've been scared to make for many years. Mark and Stanford make a strong case for putting yourself (or your company) out there, and I found reassurance that *everyone* finds it lonely and scary. They do it anyhow. They give solid guidance on the big picture of how to proceed, but the complete novice will need additional help on some of the finer technical points of establishing and maintaining the online presence. This book will motivate you to get started.

  7. 5 out of 5

    Angela Holland

    This book had some helpful tips for bloggers. Although I did enjoy this book and made a few notes for the future, it was not quite what I was expecting it to be. It was geared more towards business blogging and I was hoping for more about personal blogging. If you are looking for a book to help you build your business's blog then this is the book for you. I plan on re-reading this book in the future and make some more notes.

  8. 4 out of 5

    Luca

    very, very, very basic, too much

  9. 4 out of 5

    Jaime Montoya

    The authors provide practical techniques to create, manage and promote successful business blogs. Tenacity, focus on true passions, flexibility, consistency and courage are described at the beginning of the book as some of the common traits of successful bloggers. This books explains how blogging is a special kind of writing that needs to be differentiated from other types of writing. The authors highlight that everybody can blog, not only elite marketing people. This concept is even in the book The authors provide practical techniques to create, manage and promote successful business blogs. Tenacity, focus on true passions, flexibility, consistency and courage are described at the beginning of the book as some of the common traits of successful bloggers. This books explains how blogging is a special kind of writing that needs to be differentiated from other types of writing. The authors highlight that everybody can blog, not only elite marketing people. This concept is even in the book title. Five useful skills that bloggers need are: 1. Dreaming 2. Storytelling 3. Persuading 4. Teaching 5. Curation One chapter is devoted to explain each of those skills as part of the art of blogging successfully. For the process of discovering personal blogging skills, the book provides some skills quiz forms. This means that bloggers can have a preference for one of the five kinds of writing listed above and it is necessary to adopt a preferred specific type of writing to focus on it and have that specialization where the blogger feels comfortable and strong. Some of the business benefits of blogging described by the authors are: - Brand awareness - Direct sales - Indirect sales - Sales support - Research and development - Public relations - Crisis management - Search engine traffic Despite the fact that as shown in the list above, the authors promote the powerful benefits of blogging, they mention that a common problem is to set unrealistic expectations. In other words, the benefits are real but seeing the positive results may take months of patience and consistent work sharing the right content. One of the chapters follows an FAQ format where some of the most common questions about business blogging are answered in approximately three to five paragraphs each. The questions are: - Who "owns" the blog? - How do I measure the success of my blog? - How do I develop a content plan? - How often should we blog? - Do I write myself or outsource? - We're already busy-how do we find the time to blog? - What happens if we get negative comments? The book explains that it is easy to overcomplicate blogging and that it is important to simplify processes and be pragmatic for example by using popular blog software such as WordPress if building a blogging tool from scratch would become a barrier that would prevent a company from starting to blog. For attracting readers, the authors share the following practical easy ways to do it: 1. Give away your best 2. Add your blog to current marketing efforts 3. Contribute to other publications 4. Get active on your reader's social channels 5. Use savvy, simple SEO 6. Host guest bloggers 7. Join and sponsor conversations (Twitter chats and forums) 8. Reward your readers Different ways to monetize a blog are explained in one of the chapters, showing a number of alternatives to "make a blog pay". The book also includes "a troubleshooting chapter" called "Rocks in the Road", where realistic scenarios are presented about situations and how to react when blogging is not working as planned or when different problems related to blogging arise. Finally, the authors share some habits that are fundamental to make personal blogs successful. This book is filled with practical advice to become a successful blogger.

  10. 4 out of 5

    Marsha

    There are some timeless tips in this book, as well as a discussion on the types of skills often found in bloggers, which include: storytelling, dreaming, persuading, teaching, and curation. This took up a good portion of the book. For those who might be corporate bloggers, there is a section in here that deals with some of the good and bad of that. However, much of the book was applicable to any type of blogger, whether personal or professional, monetized or not. Even though the book was There are some timeless tips in this book, as well as a discussion on the types of skills often found in bloggers, which include: storytelling, dreaming, persuading, teaching, and curation. This took up a good portion of the book. For those who might be corporate bloggers, there is a section in here that deals with some of the good and bad of that. However, much of the book was applicable to any type of blogger, whether personal or professional, monetized or not. Even though the book was published in 2013, there was still a lot of information that is applicable today. I gave it four stars because it did have some information I have not read in previous sources. I didn't give it five because I skimmed several areas of the book and found nothing new for me. It wasn't a complete beginners guide, but it wasn't for those who had tried blogging, either. It was more inspirational than informative. I will give it credit for trying to be a guide for personal AND business instead of just one or the other. I would read from these authors again. Schaefer also wrote The Tao of Twitter.

  11. 4 out of 5

    Rae Alicea

    Blogging 101 in your hands This was a very easy and informative read about blogging in all aspects of the word. From the how's to the why's. Even if you have done your own research and you think you know what blogging is all about the book presents several points that make you dig deeper. I liked how it was tailored towards business blogging to have companies understand the importance of open communication but also made it clear that even when one had a personal blog it should be treated like Blogging 101 in your hands This was a very easy and informative read about blogging in all aspects of the word. From the how's to the why's. Even if you have done your own research and you think you know what blogging is all about the book presents several points that make you dig deeper. I liked how it was tailored towards business blogging to have companies understand the importance of open communication but also made it clear that even when one had a personal blog it should be treated like ones business.

  12. 4 out of 5

    A. Y. Berthiaume

    So excited about all of the helpful perspectives and useful tips to be a more successful blogger in my business and personally as a writer. While some areas dated the book, largely it was packed cover-to-cover with extremely relevant dos and donts of blogging. Cannot wait to go back through all of my underlines, highlights, and post-it notes and creating a plan for blogging success.

  13. 5 out of 5

    Jean Jones

    Great book! Jammed packed with useful info in such short pages.

  14. 4 out of 5

    Lorrie

    Great book for the beginner blogger. Covers a lot of different ways to find your voice and write about what's meaningful to you, attract an audience and build momentum. Worth the read, for sure.

  15. 4 out of 5

    Heidi

    Solid information. Published in 2013, but info still seems relevant. Not much on the technical side, but a lot of good angles to consider when writing.

  16. 4 out of 5

    Amy Iverson

    Great tips I now have a clear path to starting my blog, ideas to use to keep it alive, and it has helped set my expectations for growth.

  17. 4 out of 5

    Karen Highland

    Great basic tutorial, including the basic concepts of: why blog for your business?

  18. 4 out of 5

    Crystal

    Basic info but was a good review to get started. Lots of practical tips. The author included lots of advice and examples from different types of blogs and businesses.

  19. 4 out of 5

    Andrea

    Good explanation of the ins and outs of blogging. How to get started and keep going.

  20. 5 out of 5

    Mike Ike

    Great read I learned a lot from the books. It had very actionable steps. I don’t yet have a blog but I plan on starting one soon.

  21. 5 out of 5

    Jesus Garcia

    Pretty straightforward guide on how to make a blog, what type of content to write given your style, how to track readers and promote

  22. 5 out of 5

    Brittany

    Super basic >200 page book that helps newbies at business blogging understand how to interact, produce interesting content unique to their personality and business as well as managing YOUR expectations on your own blog success. A great base to start with.

  23. 4 out of 5

    Carol - Reading Writing and Riesling

    My View: This was a fascinating introduction to the mysterious world of blogging, a world I have recently started to explore. I hungrily devoured the pages of useful and reassuring information. It was important to me to hear experts validate some of my own discoveries; 1. Write about your passions. (p.15) 2. It takes time to find your blogging voice. (p.15) ( This is so true) 3. Authentic helpfulness and reciprocity go along way. ( p.15) 4. Your community has to be built patiently..... And like My View: This was a fascinating introduction to the mysterious world of blogging, a world I have recently started to explore. I hungrily devoured the pages of useful and reassuring information. It was important to me to hear experts validate some of my own discoveries; 1. Write about your passions. (p.15) 2. It takes time to find your blogging voice. (p.15) ( This is so true) 3. Authentic helpfulness and reciprocity go along way. ( p.15) 4. Your community has to be built patiently..... And like anything in life blogging takes a commitment. (p.16) 5. It is not unusual to start in one direction and then end up someplace else! (p.17) Schaefer and Smith guide the reader through two scenarios – personal and business blogging and share some of their strategies for a successful foray into both categories. The writing is clear; the messages are delivered simply and supported by personal stories of trials and successes. I thoroughly enjoyed reading this book and have already put some of the advice into practice in my blog. Blogging is addictive – I can vouch for that. It can be immensely satisfying to put words onto a virtual page and even more satisfying to have others comment or *LIKE my posts. I was not really interested in reading the specific material aimed at the business blogger, however I was able to apply some of the knowledge shared here to my personal writings. Reading this book made me feel like I was taking part in a supportive “think tank.” And it did make me think and surely that is the best measure of any book.

  24. 4 out of 5

    Aimee

    I found this to be an informative read though I just blog as a hobby and this book is really more about creating a blog for business. The authors keep the book short and concise and it did not get bogged down in a lot of technical talk that would go over my head. There is just lots of straight forward advice on how to make an interesting blog and how to keep it going. I thought the most important piece of advice given was to persevere with a blog, success does not usually happen overnight. Though I found this to be an informative read though I just blog as a hobby and this book is really more about creating a blog for business. The authors keep the book short and concise and it did not get bogged down in a lot of technical talk that would go over my head. There is just lots of straight forward advice on how to make an interesting blog and how to keep it going. I thought the most important piece of advice given was to persevere with a blog, success does not usually happen overnight. Though it is mostly advice for a blog for business there is a nice section in the end for a personal blog that has lots of good advice for those like me who enjoy blogging as a hobby. The book is easy to read and the authors give examples from their own lives and blogs that really added to the book. There is not a ton of information about blogging in this one but I did pick up some good tips and found the book to be a worthwhile read. I would suggest it more for the business blogger than the personal blogger though.

  25. 4 out of 5

    Teena in Toronto

    I’ve been blogging since 2005 and I find the concept of social media in general interesting. I enjoy blogging because it’s a way of sharing my life with others. Even if no one is reading it, I’m still having fun. Ha! While this book focuses mostly on corporate bloggers, there are a couple chapters at the end directed to personal bloggers. The chapters include: * The common traits of successful bloggers *Communications skills – dreaming, persuading, teaching and curating * Why a business should blog I’ve been blogging since 2005 and I find the concept of social media in general interesting. I enjoy blogging because it’s a way of sharing my life with others. Even if no one is reading it, I’m still having fun. Ha! While this book focuses mostly on corporate bloggers, there are a couple chapters at the end directed to personal bloggers. The chapters include: * The common traits of successful bloggers *Communications skills – dreaming, persuading, teaching and curating * Why a business should blog * Attracting readers Coming up with content * Making your blog pay * Comparing the blogging platforms (Blogger, Wordpress and Tumblr) * Helpful tips (like not putting too much in the sidebars and footers, etc.) This was a good basic book for someone who is considering starting a blog, either for their company (large or small) or a personal one. There are several blogs used as samples that you can go to to see what they are doing right. Blog review post: http://www.teenaintoronto.com/2013/04...

  26. 4 out of 5

    Pam Burzynski

    I'd been thinking about blogging, but wasn't managing to actually get going. I read a lot of blogs, and most of the blogs I follow are 4 or 5 star writing quality, setting the bar high. Then it hit, me. Buy a book on blogging. Born to Blog seemed to fit the bill. It would be a good start for a complete newbie, which I am not. The first step on recognizing which style you are was interesting. Bloggers tend to display a style based on their traits and skills. The writers outlined the various styles I'd been thinking about blogging, but wasn't managing to actually get going. I read a lot of blogs, and most of the blogs I follow are 4 or 5 star writing quality, setting the bar high. Then it hit, me. Buy a book on blogging. Born to Blog seemed to fit the bill. It would be a good start for a complete newbie, which I am not. The first step on recognizing which style you are was interesting. Bloggers tend to display a style based on their traits and skills. The writers outlined the various styles as dreamers, storytellers, persuaders, curators, or teachers. They even provided a quiz to help you figure out which one you are. The section on Unlocking content was of the most interest to me providing some ideas on how to vary the content you put out, but again it was extremely basic. There was a lot of talk about corporate blogging which would be helpful for a corporation wanting to get several people involved in their blogging cause. Turns out this book is for beginners only.

  27. 5 out of 5

    Cherie

    People blog for many reasons. Some like me just enjoy sharing their opinions. Ask my family how much I like to share my opinions. Also like me some people have a lot of time on their hands. Please don’t ask my family about that one. Another good reason why people blog is to help create or supplement a business. This book is mainly for that set of people. With chapters on good company blogs for example. There is good advice for the non-business group here though. So I wouldn’t say skip this book People blog for many reasons. Some like me just enjoy sharing their opinions. Ask my family how much I like to share my opinions. Also like me some people have a lot of time on their hands. Please don’t ask my family about that one. Another good reason why people blog is to help create or supplement a business. This book is mainly for that set of people. With chapters on good company blogs for example. There is good advice for the non-business group here though. So I wouldn’t say skip this book entirely if you aren’t in for business. If anything I think it’s certainly worth a read by any blogger. Admittedly the business group will get more out of some chapters then others. But as a small time blogger myself I did find some good advice that I will be taking for the future. An informative read that isn’t bogged down by too much business or tech talk. To see the rating please visit my book review blog here. http://musekickerreading.blogspot.com...

  28. 5 out of 5

    Victoria

    This was a practical and entertaining introduction to blogging, written in a conversational style and loaded with tips and real life examples. I appreciate that the authors presented the information in a methodical, yet concise manner, too many business books contain too much filler, as if you need a certain number of pages for validity. And while I picked this up to enhance a company’s marketing strategy (and it is geared toward business), I found much of the information is applicable to This was a practical and entertaining introduction to blogging, written in a conversational style and loaded with tips and real life examples. I appreciate that the authors presented the information in a methodical, yet concise manner, too many business books contain too much filler, as if you need a certain number of pages for validity. And while I picked this up to enhance a company’s marketing strategy (and it is geared toward business), I found much of the information is applicable to personal blogging as well. The most significant part of the book for me was identifying blog personality/content types in order to build from your natural skill set thereby increasing your chances at success in the blogosphere. I would recommend this to novices for the fundamentals and those at the intermediate level looking to enhance their communications and readership.

  29. 5 out of 5

    Aspasia

    About 3/4 of this book is geared towards the business that wants to expand their customer or networking base through blogging. As a personal blogger, these are the tips I came away with: post a link to my blog on my LinkedIn account create a tagline for my blog figure out how to create an email signup link to my blog post my picture on my Blogger profile use Google analytics create a Facebook page for my blog Now all I need is the time to do this! (ha, ha) Do you have any blogging tips or ideas you About 3/4 of this book is geared towards the business that wants to expand their customer or networking base through blogging. As a personal blogger, these are the tips I came away with: post a link to my blog on my LinkedIn account create a tagline for my blog figure out how to create an email signup link to my blog post my picture on my Blogger profile use Google analytics create a Facebook page for my blog Now all I need is the time to do this! (ha, ha) Do you have any blogging tips or ideas you would like to share? *** You can read more of my reviews at my blog: www.thesouthernbookworm.blogspot.com***

  30. 5 out of 5

    Jin Kok

    An excellent book, this book will trigger you to think on how to improve your blog dramatically. Few things I learn is that to write a really good blog is about writting in a story format, because we are some how attracted to story telling for a long time. We are hard wired to hear this type of stories, that will compel us to engage emotionally with the blog we read. The reason why most blogs are successful today because of the relationship that was formed with the readers who read the blog who An excellent book, this book will trigger you to think on how to improve your blog dramatically. Few things I learn is that to write a really good blog is about writting in a story format, because we are some how attracted to story telling for a long time. We are hard wired to hear this type of stories, that will compel us to engage emotionally with the blog we read. The reason why most blogs are successful today because of the relationship that was formed with the readers who read the blog who got involved with the blog. The triumphs-- The defeat-- is revealing a story that could inspire them and impact their life for the better

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